Updated April 24, 2024
User archetypes are useful tools to segment and succinctly describe the different drivers, behaviours and needs observed throughout research. CDR behavioural archetypes are representations of actions and general attitudes toward data sharing.
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The CDR behavioural archetypes have varying levels of propensity to consent.
Low propensity to consentMedium Low propensity to consentMedium High propensity to consentHigh propensity to consentCX research spanning Q1 2020 to Q2 2023 has informed and tested the mapping and attributes of the CDR behavioural archetypes. A pool of 383 participants have been assigned to a CDR behavioural archetype. Archetype descriptions, behaviours and details may be iterated as CX research continues.
The following illustrates an analysis and mapping that proposes how certain design patterns tend to the needs and expectations of the behavioural archetypes. For each item, the main (or primary) archetype targeted by the design pattern has been called out. However the additional archetypes that would benefit from these patterns are also listed.